New ROUSH Performance Site Launched

October 20, 2011 (Plymouth Twp, MI):

ROUSH Performance New WebsiteROUSH Performance has released the latest version of their powerful online web site located at www.roushperformance.com

Visitors to the ROUSH Performance web site can view the latest news and information on the ROUSH vehicle line-up; learn about new ROUSH Performance products for your Mustang or F-150 Truck; view informative and entertaining video clips; and place online orders for the ROUSH Performance parts, apparel and merchandise items.

“Connecting with our customers via our web site is an important part of our business model,” says Tim Wheeler, VP of Sales and Marketing. “We want to provide our customers easy access to information, technical specs and videos in order to support their decision to purchase a performance product. We’re excited about what this new web site platform can do for us as we continue to grow our online presence.”

The development of this new site was spearheaded by Jack Roush’s son, Jack Roush Jr. For over ten years, Jack Jr. worked in his own web technology company. “I came on board at ROUSH Performance in February 2008. At the time, I was working in my own online software company that was running very well. However, my desire to work in my family’s business, along with my passion for Ford performance drove me to make a change. My vision was to help ROUSH Performance reach its true potential in what we can offer our online audience, not only in terms of products, but also in the experience that we offer. I believe that this new site is a big step in that direction.”

“The user-interface and navigation of the site has been completely reworked and improved,” continues Jack, Jr. “This may sound like an easy task, but given our rich product mix, this was actually quite a trick. Our product portfolio consists of completely assembled pre-titled performance vehicles (such as the all-new 2012 Stage 3 Hyper Series Mustang), performance parts, crate engines, and custom services (part installation, custom graphics, and hot rod restoration). And, not only do we sell products and services, but we also have a growing library of videos and blog articles, and the ROUSH Road Crew (ROUSH’s official enthusiast club) that helps our audience to enjoy the performance lifestyle.”

To celebrate the launch of the new web site, ROUSH Performance is offering free shipping on all non-oversized retail parts orders from the web store over $250 from October 19th through 31st, 2011. In addition, ROUSH Performance will give away a free Roush-Fenway Racing wristwatch ($325 suggested retail value) to one lucky subscriber to the ROUSH Insider newsletter.

Please be our guest at www.roushperformance.com. Come view our new site, take advantage of our free shipping offer, enter to win the giveaway, and check out some of our great online content.

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