LIVONIA , Mich. – ROUSH Performance, the street-performance division of ROUSH Enterprises, introduces its initial product offering for the Sport Compact buyer – The ROUSH Focus.
The ROUSH Focus, based on a ZX3 and ZX5 platform, will be on participating Ford dealership showroom floors in March 2004.
In addition to the traditional Stage 1, 2 and 3 packaging designations that ROUSH customers have become accustomed to, Roush will offer a "Rally Menu", which is an a la carte offering that allows the customer to construct their own Roush Focus.
"Our market research very clearly indicated that we needed to offer a variety of options and package combinations. The sport compact buyers pride themselves on their point of difference. With our Rally Menu, a Roush Focus buyer has those liberties to incorporate any combination of quality Roush products on their Focus, said Tom Jennett, Executive Vice President of Sales and Marketing at Roush Performance, "In the most rapid and wide spread fashion, this brings Roush design into the Ford Focus buyer's world".
ROUSH Performance quickly found that its expertise could help the sport compact buyer in three areas: Styling, Handling and Performance.
Styling Between event research and focus group studies, Roush was able to bring fresh styling concepts to key elements of the aftermarket Focus buyer's checklist: a massive hood scoop, multiple rear wings, front fascia with oversized driving lamps, rear fascia with incorporated exhaust port , oversized side skirts and multiple color 17-inch wheels.
"The checklist tends to be fairly standard as you line up the products in this market segment. What we accomplished was to spread a specific theme across the entire line. Our concept for each component was the bolder the better," said Larry Parker, President of Roush Performance.
Handling With a depth of engineering capabilities at Roush, the task of generating a well-balanced sports car was a top priority. With specially valved front struts and rear shocks that have been engineered to match lowering springs and a rear stabilizer bar, Roush was able to provide a lower aggressive stance that rides 1 ½-inch lower, exceptional handling capabilities and a well-balanced ride.
"The stance of the vehicle says a lot about its attitude. A lowered ride that grips the road gives the driver confidence in their machine. That's what customizing your vehicle is all about," says Joe Thompson, Vehicle Program Marketing Manager.
Performance Roush knows about horsepower. With over 30 years experience in racing and production powertrains, Roush has plans to release an intercooled turbo charger kit in the summer of 2004 for the 2.0-liter ZETEC engine. Roush's goal is a 60% power increase.
Other performance upgrades for Ford and Roush Focus owners include: A hig flow air filter with low restriction inlet tube, low back pressure stainless steel exhaust system with a 4-inch diameter tip, ceramic coated headers and a Roush-tuned performance chip. These critical performance upgrades will lead Roush's charge into the sport compact business segment.
The ROUSH Focus will range in price from $15,990 (minimum content Rally menu ZX3) to $26,395 (maximum content Stage 2 ZX5).
More information on the Roush Focus can be found at http://www.roushperformance.com/, or by contacting one of the 125 participating Ford dealerships or by calling 800-59-ROUSH.