Roush Focus Packaging & Pricing

LIVONIA, Mich. – (January 21, 2004) Roush Performance announces that its new offering for the Sport Compact Market, The Roush Focus, will be available at participating Ford dealerships in March 2004.

"It is important for the Focus buyer to be able to customize their own vehicle.  It must be set apart.  Our packages and Rally menu allows each Roush Focus to have its own personal tastes and styles reflected within its design," says Larry Parker, President of Roush Performance.

In addition to the traditional Stage 1, 2 and 3 packaging designations that Roush customers have become accustomed to, Roush will offer a "Rally Menu", which is an a la carte offering that allows the customer to construct their own Roush Focus.  The only required standard content for every Roush built Focus is the: Roush Front Windshield Banner, Roush Side Fender Badges and Roush Rear Decklid Character Set.  These monacres as standard items, along with the Roush built Serial Sticker that is found in the door sill of every Roush vehicle (all models), defines the brand image of the vehicle.

Rally Menu

The Rally Menu was designed specifically with the Ford Focus buyer in mind.  Roush's intent is to allow multiple levels of Roush Focus to be custom designed by each owner.  With this menu, a customer would simple walk into a participating Ford dealership and design their Roush Focus with the following components.

Front Fascia with Oversized Driving Lights $938
Hood Scoop $175
17-inch wheels (Hyper Silver or White) $1,424
Upper Wing $385
Mid Wing $436
Exhaust System with Tip $425
Rear Fascia with Exhaust System and Tip $1,115
Sport Suspension (springs and front struts) $467
Stage 2 Suspension (springs, struts, shocks and rear sway bar) $758
Performance Seating System $1,125
Shifter Arm with Knob and Short Throw Base $256
Roush Performance Series Gauges $279
Carbon Fiber Dash Trim Inserts $237
Roush Billet Aluminum Pedals $150
Roush Floor Mats $90

Stage 1

According to market research, the Roush Stage 1 Focus includes all components that capture the minimum required content to set the vehicle apart on the streets and still hit an effective price point.  The Roush Stage 1 Focus will sell for $3,300 and include the following components as standard features:

Front Fascia with Oversized Driving Lights
Hood Scoop
17-inch wheels (Hyper Silver or White)
Upper Wing
Exhaust System with Tip
Roush Front Windshield Banner
Roush Fender Badges
Roush Decklid Character Set

Stage 2
Roush Stage 2 Focus is designed to hit all the right styling and handling cues that are important to the Focus buyer.  The Roush Stage 2 Focus will sell for $5,600 and include the following components as standard features:

Front Fascia with Oversized Driving Lights
Hood Scoop
17-inch wheels (Hyper Silver or White)
Upper Wing
Mid Wing
Oversized Side Skirts
Stage 2 Suspension (springs, struts, shocks and rear sway bar)
Rear Fascia with Exhaust System and Tip
Roush Front Windshield Banner
Roush Fender Badges
Roush Decklid Character Set

About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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