ROUSH Performance Adds Three New Regional Sales Managers

LIVONIA, Mich. (June 6, 2006) - ROUSH Performance Products, a leader in Ford Mustang and F-150 vehicle upgrades, high-performance parts and modular engines, has recently added three new Regional Sales Managers to the staff.

Robert Barben will now be responsible for several states in the South Central U.S, including Texas, Oklahoma, Arkansas, Louisiana and Mississippi.. He can be reached via telephone at (734) 634-8183 or at

Mike Hanna will cover Northern California, Nevada (less Las Vegas), Utah, Oregon, Washington, Idaho, Montana, Wyoming, Alaska and British Columbia.  To get in contact with Hanna, telephone (734) 536-1984 or e-mail

The newest Regional Sales Manager to join the ROUSH Performance staff is Rick Holderness who will cover the Northeastern states.  His territory includes Pennsylvania (less Philadelphia), Connecticut, Rhode Island, New York, the northern portion of New Jersey, Massachusetts, Vermont, New Hampshire, Maine, and Quebec.  Holderness can be reached at (734) 516-3456 or

"We have reached a real turning point in the history of ROUSH Performance Products with the brand exposure and monthly sales growing to our expectations.  The time was right to bring aboard some new Regional Sales Managers to help continue building on the momentum and I am thrilled that Robert, Mike and Rick all bring to us solid automotive experience and should easily relate to the needs of the ROUSH dealers," said Terry Karges, ROUSH Performance's senior vice president of sales and marketing.

"Each of these men has a background in auto dealership management so they should be able to easily relate to the challenges facing the ROUSH dealers."

"With the addition of these three men ROUSH Performance has some of the most diligent and qualified people in the field," stated Joe Thompson, general manager of ROUSH Performance.  "The staff we now have is the best and most qualified that this company has ever had and we look to them to continue building our brand and being the liaison between our business and dealer base."

Based in Livonia, Mich., "The Art of Performance Engineering" takes place at ROUSH Performance.  In addition to the Stage 1, Stage 2 and Stage 3 Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and engines are offered.  For more information any of the products, visit or telephone toll-free (800) 59-ROUSH.

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ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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