One ROUSH Mustang, Three Graphic Schemes and Three Days

LIVONIA, Mich. – It might seem impossible, but the experts at 3M figured out a way to take a ROUSH Stage 3 Mustang and have it shown with three radically different full-body graphic designs over three consecutive days.


During the ISA International Sign Show at the Mandalay Bay Hotel & Convention Center in Las Vegas, 3M brought in a silver ROUSH Stage 3 Mustang.  Then, during the show hours and live in front of the attendees, they wrapped this vehicle on three occasions from bumper-to-bumper with 3M ControltacTM graphic film.  This unique film has a ComplyTM v2 adhesive which allows it to slide around for positioning and not stick until firm pressure is applied.

Install377x283 The first of the three wraps was a tribute to historically significant Mustangs over the history of the pony car.  This scheme featured a white nose and rear to show how a light color can effectively be used to completely wrap a dark paint job without any bleed through.  The red center section had photos of a variety of noteworthy Mustangs, including the Mach 1, Boss 429, and of course the very first 1964.5 model.

RoushTribute377x283 The second wrap paid homage to motorsports legend Jack Roush.  This scheme had a near life-size image of Roush standing behind the door, his signature, and a number of photos chronicling his success in racing starting during the '70s with a drag racing program, then progressing to his tremendous road racing success and finishing with images from what he is best known for today – NASCAR stock cars where he was won four of his 34 motorsports championships.

The final wrap was named "Urban Tuner" and featured a cityscape with buildings, power lines and billboards set on against a background of different shades of blue.  These three designs were selected from a variety of choices prepared by BlueMedia and presented to 3M and ROUSH.

UrbanTuner377x283 In between scheme changes the 3M ControltacTM graphic film was simply peeled off and the ROUSH Stage 3 Mustang was put back into its original condition as it came off the dealer lot.  The car was loaned from Friendly Ford in Las Vegas for the ISA Show, and each wrap took the majority of the day to complete from start to finish.

Based in Livonia, Mich., "The Art of Performance Engineering" takes place at ROUSH Performance. In addition to the Stage 1, Stage 2 and Stage 3 Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered. For more information see your local ROUSH dealer, visit or telephone toll-free (800) 59-ROUSH.

About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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