Lance Cunningham Ford Named Top ROUSH® Dealer for 2007

LIVONIA, Mich. – Lance Cunningham Ford in Knoxville, Tenn., received an early Christmas present by being named the top dealer for ROUSH® Performance in 2007.  This is the first time that the dealership has won this overall title which combines ROUSH® vehicle and parts sales.

 

ROUSH® Performance now has more than 475 dealers across the United States and Canada, so being named the top overall dealer is quite an accomplishment.

"We are very excited about the level that everyone at Lance Cunningham Ford stepped up to this year," said Joe Thompson, general manager of ROUSH® Performance.  "In what has generally been viewed as a ‘down’ market, Lance Cunningham Ford really outperformed and represented our brand well.  We certainly congratulate them on the outstanding year that they had with the ROUSH® brand."

Brandon Ford (Tampa, Fla.), the overall sales leader for the past several years, ended up as the second largest ROUSH dealer in 2007, followed by newcomer Marlow Ford (Luray, Va.).  Rounding out the top five overall ROUSH® dealers for 2007 were Sanderson Ford (Glendale, Ariz.) and Frontier Ford (Santa Clara, Calif.).

Taking a look at the specific categories, Lance Cunningham Ford was also the best in ROUSH® vehicle sales, while Sanderson Ford led all dealers in ROUSH parts volume.

"We are very proud of our entire dealer base as ROUSH had a record sales year," added Thompson.  "The ROUSH®-authorized Ford dealers still represent the largest source of product information and distribution for our company and those that sell our brand were able to keep a portion of store traffic, sales volume and dealership profits that may have otherwise gone elsewhere.  We thank every dealer for the effort they put into the ROUSH® brand this year."

Though the overall market for vehicle sales seems to have slowed significantly, many dealers are discovering that the demand for performance vehicles and parts remains high.  Consequently, those outlets that carry ROUSH® products are finding a new profit center and able to supplement their sales during a challenging economic period.

Based in Livonia, Mich., "The Art of Performance Engineering" takes place at ROUSH Performance.  To get a look behind the scenes at what goes on at ROUSH and how the vehicles are designed, manufactured and produced logon to www.ROUSHtv.com.  In addition to the Stage 1, Stage 2 and Stage 3 Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered.  For more information see your local ROUSH dealer, visit www.ROUSHperformance.com or telephone toll-free (800) 59-ROUSH.

About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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