LIVONIA, Mich. – ROUSH® Performance has made a complete overhaul on their web site, , with the goal of improving the online experience in terms of navigation, ease of finding information, and providing greater access to the complete line of ROUSH® vehicles, parts and crate engines.
The re-design was spearheaded by Jack Roush, Jr., who joined ROUSH® Performance in February after owning a company that specialized in Internet technologies. Roush examined the existing ROUSH® web site, poured over the statistics evaluating all aspects of the site usage, and made a list of areas that could be enhanced.
Viewers will immediately notice that the new home page has a much cleaner look and large navigation buttons to the main products sections for the ROUSH® vehicles, parts and engines. Additional navigational icons allow for quick downloading of the entire ROUSH® parts catalog or to head over to and watch the latest videos.
Other links of interest include the "VIN Search" which allows you to input the last six digits of the Vehicle Identification Number and the result will show when the ROUSH® vehicle was built, the model, and which dealer it was delivered to. The home page also makes it easy to find the nearest ROUSH® dealer and to sign up for the monthly e-newsletter.
Much more information is now provided for the parts, along with simple graphics detailing the estimated install time, tools needed and project difficulty. Where applicable, videos, install instructions, and other information are also provided on the page. The main focus of the redesign has been on the parts listings so far, but the platform is in place to continue the site upgrades over the coming months and regular browsers will continue to see changes as they log on.
"Jack (Roush, Jr.) has done a tremendous job identifying areas of improvement and implementing those on the ROUSH® site redesign," said Joe Thompson, general manager of ROUSH® Performance. "I believe that our customers will see a noticeable improvement in their ability to locate the products and information that they are looking for and that this new site will continue to set the standard in our industry as the leader."
In addition to his duties at ROUSH® Performance, Roush is also co-driver of the No. 59 ROUSH®/Valvoline Ford Mustang in the Grand-Am KONI Challenge, a professional road racing series.
Based in Livonia, Mich., "The Art of Performance Engineering" takes place at ROUSH® Performance. To get a look behind the scenes at what goes on at ROUSH® and how the vehicles are designed, manufactured and produced logon to . In addition to the Stage 1TM, Stage 2TM and Stage 3TM Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered. For more information see your local ROUSH® dealer, visit or telephone toll-free (800) 59-ROUSH.