The ROUSH Assembly Line is Gearing Up

Prod1-377x283 The ROUSH® assembly area is becoming a very busy place as the initial orders for the ROUSH® 2010 Mustang are starting the production phase. The first few cars are "slow builds" which allow the team to fine-tune the assembly process as they learn the nuances of the new car and the steps necessary to transform a stock Ford GT Mustang into a ROUSH® steed.

It is interesting to note that the dealers ordered these vehicles "sight-unseen" as no illustrations or photos were allowed to be shown during the first phase of ordering. That is a real testament to the power of the ROUSH® brand and the impact that it has for the Ford dealers that carry the products. The first two months of production were essentially sold out in this manner, and Ford has allocated additional Mustangs to ROUSH® to help fill the strong demand shown for this new pony car.

Below are a few photos of the ROUSH® production area as it begins to ramp up. It is anticipated that the assembly line will be going at full speed sometime next week. This means that ROUSH® 2010 Mustangs will be shipping out to the dealer lots soon, and finding homes with happy customers.









About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.

One thought on “The ROUSH Assembly Line is Gearing Up”


  • Howard Winningham
    Howard Winningham

    How much are these 427 roush Im seriuosly interested in buying one , nobody will give us a price
    ROUSH: It's surprising that an authorized ROUSH dealer is unable to provide you with the pricing information. We have a dealer locator online here that should lead you to someone that will be able to help. The 2010 ROUSH 427R has an MSRP starting around $46,000, although most of the models on the dealer lots seem to have options that put the pricing closer to the $52,000 mark.

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