The ROUSH® assembly area is becoming a very busy place as the initial orders for the ROUSH® 2010 Mustang are starting the production phase. The first few cars are "slow builds" which allow the team to fine-tune the assembly process as they learn the nuances of the new car and the steps necessary to transform a stock Ford GT Mustang into a ROUSH® steed.
It is interesting to note that the dealers ordered these vehicles "sight-unseen" as no illustrations or photos were allowed to be shown during the first phase of ordering. That is a real testament to the power of the ROUSH® brand and the impact that it has for the Ford dealers that carry the products. The first two months of production were essentially sold out in this manner, and Ford has allocated additional Mustangs to ROUSH® to help fill the strong demand shown for this new pony car.
Below are a few photos of the ROUSH® production area as it begins to ramp up. It is anticipated that the assembly line will be going at full speed sometime next week. This means that ROUSH® 2010 Mustangs will be shipping out to the dealer lots soon, and finding homes with happy customers.