The Fleet Graphics Award, one of nine given out at the NPTC’s National Convention in Nashville, Tenn., on May 3-5, honored Cooper Tires for their creative and conspicuous graphic design, color scheme, and general appearance - especially as it serves to enhance the motor carrier industry’s public image as well as the image and products of the company.
Created entirely in-house, the rolling ad is a lesson in co-branding, as a ROUSH® Ford Mustang outfitted with Cooper Tires boasts of high performance.
Just this one truck alone will be seen by more than 1.5 million consumers monthly. That’s a CPM of less than 15 cents. Or 5 cents per brand! Combine these numbers with award-winning graphics and that equates to lots of tire, car and after-market sales.
Congratulations to Cooper Tires and thank you for incorporating a ROUSH® Mustang into your fleet.