Cooper Tires Captures Award for ROUSH Trailer Graphics


CooperTrailer377x283 The National Private Truck Council (NPTC) recently named Cooper Tires the winner of its 2009 Fleet Graphics Award for the design on a truck trailer featuring the ROUSH® Mustang.

The Fleet Graphics Award, one of nine given out at the NPTC’s National Convention in Nashville, Tenn., on May 3-5, honored Cooper Tires for their creative and conspicuous graphic design, color scheme, and general appearance - especially as it serves to enhance the motor carrier industry’s public image as well as the image and products of the company.

Created entirely in-house, the rolling ad is a lesson in co-branding, as a ROUSH® Ford Mustang outfitted with Cooper Tires boasts of high performance. 


Just this one truck alone will be seen by more than 1.5 million consumers monthly.  That’s a CPM of less than 15 cents.  Or 5 cents per brand!  Combine these numbers with award-winning graphics and that equates to lots of tire, car and after-market sales.

Congratulations to Cooper Tires and thank you for incorporating a ROUSH® Mustang into your fleet.

About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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