ROUSH Promotes Steve Ford to Executive Director of Sales – North American Dealer Sales Channel

LIVONIA, Mich. – ROUSH® Performance is pleased to announce that Steve Ford has been promoted to Executive Director of Sales - North American Dealer Sales Channel.

Ford has been with the Livonia, Mich.-based manufacturer of specialty vehicles, high-performance parts, custom crate engines and propane-fueled vehicles for 12 years, most recently as a Regional Sales Manager servicing dealerships and customers in the Eastern United States.

In his new role, Ford will be putting his extensive ROUSH®-to-Dealership knowledge to the test as he manages the six regional managers and their dealer activities as they relate to vehicle and parts sales. Ford will continue to travel and have a strong presence in the ROUSH®-authorized Ford dealers to help them train, market the vehicles, and resolve any issues as he represents the company headquarters in the field.

Ford can continue to be reached at (734) 377-1374 or

“Steve has done a great job as a regional manager for the past several years and the dealerships he has worked with have consistently been among the top ROUSH® sellers. I’m confident that he can put this knowledge and experience to use on a national level and work with our other regional managers to elevate the entire ROUSH® dealer base,” said Joe Thompson, ROUSH® Performance vice president & general manager.

“This is an exciting opportunity and I’m ready to jump in and start working with all the ROUSH® dealers across the country and not just those that had been in my territory. I think that we have some of the best regional managers in the business servicing these dealerships and together we can elevate the ROUSH® brand in ways that will continue to make the dealers additional profits,” Ford explained.

Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH® Performance. To get a look behind the scenes at what goes on at ROUSH® and how the vehicles are designed, manufactured and produced logon to For more information see your local ROUSH® dealer, visit or telephone toll-free (800) 59-ROUSH. Follow us on Twitter @_ROUSH_ or on Facebook at

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ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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