ROUSH Technical Expertise Crosses over Other Brands

420236_385x270LIVONIA, Mich. – ROUSH® Performance has long stood as the pinnacle of high quality and high-performance. The vehicles and parts sold by the company are the result of the best engineers in the industry, the most extensive testing to OEM specifications, and often thousands of man-hours of time “sweating the details.”

This same level of attention is now being used to evaluate third party brands. We will only bring in brands that stand among the highest quality in the industry. As a result of our initial evaluations, ROUSH® will now be offering a selection of products from GoPro (car-mounted video cameras), Escort Radar Detectors, Mechanix Wear Gloves, and Ford Racing. These items will be available on the ROUSH Performance web site ( and via our customer service phone lines (1-800-59-ROUSH).

No doubt people will ask “Why should I buy these parts from ROUSH®?” That’s a good question. Not only are we careful about selecting what products to offer, upholding the highest performance and quality standards in the industry, but we also have the most knowledgeable staff in the industry to help the customer at each step along the way. We are committed to helping you find the product that best fits your needs by offering the best information and advice possible.

Another question you might ask is, “How can you claim that ROUSH®'s staff is any more knowledgeable than that of any other company?” Not only is there a passion for performance that comes straight from Jack Roush himself, but it runs through the DNA all of those who work here as well.

Our customer service representatives work at ROUSH® because of the passion for what we do. Virtually all of them began their career with ROUSH® by working as a mechanic on our vehicle assembly line and many spend their free time customizing their own vehicles. Quite literally, they know cars inside and out, and what works from personal experience because they have already installed it. Put simply, performance is what we do and who we are.

Look for more brands to join the ROUSH® family as we expand our product offerings. “We are always looking for brands that will compliment those that ROUSH® designs. People can expect to see our product offerings grow considerably over the coming months,” said Jack Roush, Jr., ROUSH® Performance dealer and consumer marketing manager.

Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH® Performance. To get a look behind the scenes at what goes on at ROUSH® and how the vehicles are designed, manufactured and produced logon to For more information see your local ROUSH® dealer, visit or telephone toll-free (800) 59-ROUSH. Follow us on Twitter @_ROUSH_ or on Facebook at

About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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