DUB Edition 2011 Ford Mustang Brings Unique Style to New Generation of Buyers

DUBMustang377x283 DEARBORN, Mich. – Ford Motor Company is teaming up with automotive lifestyle magazine DUB to roll out a specially customized version of the new 2011 Mustang, introducing the iconic sports car to a new generation of enthusiasts.
The DUB Edition Mustang is based on Ford’s outstanding new 3.7-liter V-6 Mustang and will be available this fall. A collaboration between Ford, DUB and ROUSH® Industries, the DUB Edition Mustang will be offered as a coupe, convertible or with the best-of-both-worlds Glass Roof option. Both six-speed manual and automatic transmissions are available.
“The Ford Mustang is the most customized vehicle in the world, and this collaboration pushes the boundaries even further,” said Fritz Wilke, Mustang brand manager. “We’re proud of our relationship with DUB and ROUSH® and how they worked together to bring a new look to Mustang, helping the 2011 DUB Edition Mustang V-6 appeal to a whole new audience.”

Available only with Ford’s new high-tech, 305-horsepower DOHC 3.7-liter V-6, the DUB Edition Mustang will offer:

  • 20-inch TIS wheels with Pirelli performance tires
  • ROUSH® front fascia and splitter
  • ROUSH® quarter window louvers and windshield banner
  • ROUSH® lowering springs
  • Coupe, convertible or Glass Roof body style
  • Six-speed manual or automatic transmission
  • 3.31 rear axle ratio for spirited acceleration
  • DUB logo embroidered in front headrest and DUB stripe package
  • Black interior
  • Choice of four exterior colors: Black, Grabber Blue, Race Red or Ingot Silver

“Working with Ford and ROUSH® is an honor and has been a dream come true for DUB,” said Myles Kovacs, president and co-founder of DUB magazine. “The Mustang is such an iconic muscle car and has always been a customizer’s favorite. The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”
About the 2011 Mustang V-6
For 2011, Mustang is available with a lightweight, all-new high-performance powerplant. Displacing 3.7 liters, the double-overhead-cam (DOHC) 24-valve V-6 uses Ford’s Twin Independent Variable Camshaft Timing (Ti-VCT) to produce remarkable power output – 305 horsepower and 280 ft.-lb. of torque – while still achieving up to 31 mpg highway.
Drivers can get the most out of the new V-6 engine using either an all-new six-speed manual or automatic transmission. With either choice comes the flexibility and fuel economy benefit of six forward ratios.
The 2011 Mustang has also received enhancements to its chassis to maintain the outstanding balance and driving behavior Mustang owners expect. Combined with state-of-the-art safety and technology features, the 2011 Mustang sets a new standard in the sports coupe class.

About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.

2 thoughts on “DUB Edition 2011 Ford Mustang Brings Unique Style to New Generation of Buyers”


  • Doug Fuller
    Doug Fuller

    i agree with mr baja when will roush make a supercharger for a v-6 either the 4.0 or the new 3.7 . i e-mailed ROUSH 2 months ago about this and did not even get a responce. CERVINI IS REALLY INTERESTED IN IT THOUGH. I GUESS I'LL HAVE TO DEAL WITH THEM ( DON'T WANT TO ) BECAUSE ALL MY PARTS ON MY STANG ARE ROUSH BUT I GUESS YOU DO WHAT YOU GOT TO DO
    ROUSH: We are constantly evaluating market opportunities for our products, and a V6 Mustang ROUSHcharger has been a topic of many conversations. However, a lot of factors have to be taken into consideration such as the potential market size, retail pricing, anticipated time on the market for the engine, R&D expenses, and so on. Historically these factors have not worked in favor of a V6 ROUSHcharger. The new Ford engine for 2011 is much more enticing, though no decision has been reached yet on this program.

  • Christopher Beja
    Christopher Beja

    Love the DUB edition, but mostly looks like the upgrades are appearance only. Will there be a future edition of the V-6 that offers an upgrade with a supercharger and something on the exhaust with a rear end and suspension that can handle it?

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