Dazzling Planet Color® Paint Graphics Help New Vehicle Series ‘Redefine Detroit Muscle’
Las Vegas – Automotive performance and racing legend Jack Roush today unveiled the 2012 ROUSH Stage 3 Premier Edition Mustang at the Sherwin-Williams Automotive booth at SEMA (Specialty Equipment Market Association) annual meeting in Las Vegas.
Roush was joined by NASCAR Sprint Cup series and Roush Fenway Racing team driver David Ragan as together they uncovered the dazzling orange ‘Mat It Mango’ 2012 Mustang, which also featured highlighted, painted graphics in its exclusive ‘Sin City Silver’ and ‘Performance Pearl’ colors.
A special feature of the 2012 ROUSH Stage 3 Premier Edition is their new color options package, allowing for personal customization of three different aesthetic elements of the car: Twelve proprietary Sherwin-Williams Planet Color® choices for the base vehicle color, graphic colors and graphic accent colors. The result is an impressive palette of unique color combination possibilities.
“The Premier Edition is all about power, performance and styling,” said Roush, who pointed out that the unique Premier Edition paint colors compliment the aggressive 540HP ROUSHcharged® 5.0L engine and the race-inspired ROUSH suspension. “And, the ROUSH Performance tuned exhaust system lets your neighbors know that you’re driving some high-performance American Muscle!”
The 2012 ROUSH Stage 3 Premier Edition color choices and names include:
- Black Diamond
- Performance Pearl
- Motor City Iron
- Sin City Silver
- Blue Bayou
- Jet Stream
- Gold Rush
- Liquid Copper
- Red Blooded American
- Mean Green
- Luminescent Lime
- Mat It Mango
“This is a show-quality, premier paint application process. All paint is hand-applied at our ROUSH Performance facilities in Livonia, Mich., along with technical support from the Sherwin-Williams team,” said Roush. “It’s a tri-coat application that introduces subtle hues of reflective flaking into the paint so the colors really dance and bounce as the Premier Edition adjusts to the changing sunlight angles. It’s a very intense paint process, but we’ve got a winning formula to make these Mustangs look great!”
ROUSH Performance, Roush Fenway Racing, and Sherwin-Williams have a long history of collaboration and teamwork. Whether it’s working together on the NASCAR circuit through their strong sponsorship relationships or it’s in the shop working on paint and appearance opportunities, the two organizations work extremely well together. Roush added, “The Sherwin-Williams paint quality is exceptional, and the teamwork to produce the ROUSH Premier Edition program has been very strong. It was a natural fit for our two companies to collaborate on a project like the ROUSH Premier Edition Mustang.”
For more information visit http://www.roushperformance.com/vehicles/mustang-2012-premier.html or media Inquiries contact Tim Wheeler VP, Sales, Marketing and Communications ROUSH Performance Products at (734) 466-6312 – direct; (248) 515-6344 – cell; or email at firstname.lastname@example.org.
For more information about Sherwin-Williams Automotive Finishes products or its motorsports program, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872).
Chris Lynch Falls Communications
About ROUSH Performance
It was Jack Roush's lifelong passion for hot rods, racing, and Mustangs that was the driving force in the 1995 creation of ROUSH Performance Products, a company offering an extensive line of aftermarket performance parts, vehicles and crate engines.
ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, a unique mix of street car and race car...Is a ROUSH car. Or more specifically, a ROUSH Mustang or F-150 pickup with styling, performance, and handling characteristics derived from the racetrack and modified for street legal usage.
About Sherwin-Williams Automotive
The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes a wholly-owned subsidiary of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.