Al Tayer Motors Recognized as Top International ROUSH Dealership with 310% sales increase.

Al Tayer Motors, one of the United Arab Emirates’ premier automobile dealerships, and authorized dealer for ROUSH Performance Products (RPP), has been recognized as the Top International Dealer for the company.

Al Tayer Motors - Roush2 Martin Penny (left) receives the trophy from Tim Wheeler (right)

A trophy was presented to the dealership by RPP representatives at Al Tayer Motors showroom on Sheikh Zayed Road in Dubai.

“We deeply value our strong partnership with Al Tayer Motors in the UAE,” stated Tim Wheeler, Vice President Global Sales for ROUSH Performance. “Al Tayer Motors showed its visionary leadership years ago in 2011 by introducing our ROUSH Performance Mustangs, and we’ve been on a solid growth trajectory ever since then. Al Tayer Motors does an incredible job of supporting our ROUSH Performance brand, product quality, and service support of our collective customer base.

“We are pleased to recognize the team at Al Tayer Motors as the largest volume International ROUSH Performance Dealer partner for 2014. Through their excellent efforts to support our program, Al Tayer Motors did an incredible job for us in 2014 and we are very excited for future growth with our 2015 and 2016 model year vehicles.”

Al Tayer Motors began retailing the limited edition ROUSH Mustang series named ‘The Shamal’ and has since enjoyed a good response from the UAE’s muscle car enthusiasts. UAE sales of ROUSH Performance Vehicles and Parts in 2014 recorded a 310% increase over the previous year.

“Last year we introduced the ROUSH RTS 570 F150 and the SVT Raptor in addition to the Mustang,” said Martin Penny, General Manager of Ford Sales, Al Tayer Motors. “This contributed to the sales increase and also underlines the enthusiasm for ROUSH products in the UAE. We are proud to be recognized as the leading international dealer for the brand.”

ROUSH Performance, based in Livonia, Michigan, USA, is the industry leader in integrating track-tested racing technologies into new vehicles for street legal drivability. ROUSH Performance (, founded by American Motorsports legend Jack Roush, Sr. in 1995, has been designing and engineering high-quality performance vehicles for over twenty years.

ROUSH Performance distributes its performance vehicles and parts through over 250 Ford dealerships all around the world. The introduction of the 2015 Ford Mustang as a global vehicle platform has propelled the global growth of ROUSH Performance into new countries including China, South Africa, the Philippines, the UK, and Australia. Enthusiasts all around the world are excited to enhance the styling, appearance, power, and handling of their Ford vehicles by adding on ROUSH Performance parts, or by purchasing their own American muscle in the form of a new ROUSH-built vehicle.

About Al Tayer Motors:
Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker, DAF Trucks and Ford Trucks across the UAE.

With a growing network of sales, service and parts centers across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 2,500 professionals is committed to taking customer satisfaction to higher levels.

In Abu Dhabi, Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker, DAF Trucks and Ford Trucks are represented by Al Tayer Motors through Premier Motors.

For further information: Sony Elias, Account Manager, Press Office, Al Tayer Group, Dubai, UAE. Tel: +971 4 2011159, Fax: +971 4 2011024,

About the author

ROUSH Performance
ROUSH Performance
ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. Based in Plymouth Township, Michigan, ROUSH Performance was founded in 1995 by motorsports legend Jack Roush.
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