First Look: ROUSH Raptor Roars into 2020

The Ford Raptor has made its presence known from the second it was released in 2010, and now we’ve taken the already capable 2020 Raptor to the next level to deliver a truly one-of-a-kind truck. Combining all-terrain performance, premium off-road technology and signature ROUSH styling, the 2020 ROUSH Raptor is the ultimate package for any driver whether they’re traversing Baja trails or just starting the workday on their daily commute.

It’s no secret that pickup drivers are looking for a vehicle that can tackle any terrain they may come across. This is why we have equipped the Raptor with satin gray 18” ROUSH wheels wrapped in 35” General Tire Grabber AT/X rubber. This aggressive wheel and tire combination gives the Raptor the capability to tackle any terrain without diminishing comfort or drivability. The all-terrain tires have been tested and proven for everyday commutes, towing and payload, and off-road performance. Folks who – like us in Plymouth, Michigan – are living in colder areas are in luck as these tires carry the 3-Peak Mountain Snowflake rating - indicating the tire meets required performance criteria in snow testing to be considered severe snow service-rated. The ROUSH wheels ship with black trim protection rings, but also come with spare red trim rings for added customization opportunities.

With this truck’s quick, high-output EcoBoost engine, we knew we needed to enhance its stopping power. We’ve teamed-up with Alcon to give our 2020 ROUSH Raptor a high-performance front brake system. Coupled with upgraded tie rods, this new system provides immense stopping power in any environment. Featuring a custom black finish with the ROUSH logo, these brakes have been extensively tested and engineered to ensure that drivers can count on the stopping power of these brakes when they need them most.

From the updated graphics package to the ROUSH Performance Axle-Back Exhaust kit, this truck can’t help but stand out from the crowd. Our standard graphics package features a ROUSH windshield banner, USA Flags, ROUSH bedside graphic, a tailgate blackout graphic, and the iconic Jack Roush Signature Graphic. Drivers looking to make a splashier – pardon my pun – impression can opt into our newly-updated signature splatter graphic. Underneath the truck, the ROUSH Axle-Back Exhaust kit leaves no doubt – in both sound and appearance – that this truck means business.

Raptor drivers refuse to be held back, and now thanks to the optional ROUSH chase rack that features powerful dual 10” Rigid Light Bars, drivers can keep the adventure going even after dark. The ROUSH Chase Rack, finished in a corrosion resistant black coating, adds a rugged take-on-the world look. It sits above the bed; so, no cargo space is lost and, new for this year, the light bars can be folded back so that drivers will have an easier time parking the Raptor in their garage. Each Rigid light bar is finished in a Translucent Black Enamel, which adds to the IP68 Compliant rating for Dust / Water ingress resistance. Drivers can rest assured that these lights will keep them going with their 50,000+ Hour rated Lifespan. Their 9-36 V DCPatented Technology Impact Resistant Polycarbonate Lens, Integrated Thermal Management System and nearly 8000 Raw Lumen output per light will shed light on even the darkest of situations.  

Our product development team has worked tirelessly to ensure the interior of this truck stands out just as much as the exterior. We’re proud to present our all new premium leather. Finished with high quality black leather and suede bolsters to keep drivers in place on even the rockiest of terrains, our new interior features the ROUSH logo debossed in the seat. For customers who order the Recaro seating option from Ford, we provide an embroidered headrest proudly displaying an embroidered ROUSH logo. Also, on each side of the truck, custom ROUSH “R” puddle lamps shine bright on the ground as you enter/exit the vehicle. Our new ROUSH “R” key fobs will travel with you on every adventure to ensure you never forget that you’re piloting the best. Customers can also upgrade their interior with a premium off road utility kit which provides a premium collection of off-road recovery items including the high quality jumper cables, a tow strap, tow hooks, ratchet tie-down straps, custom ROUSH-branded gloves, and a premium flashlight, all wrapped in a Custom ROUSH Bag that fits directly under the rear seat. Additionally, drivers are able to upgrade their interior with a ROUSH console-vault to keep their valuables safe. The safe is Installed within the center console and features ROUSH branding on the vault door. 

While this truck is undoubtedly an off-roading heavy hitter, there are also several new options that will make the everyday tasks like grocery shopping a little easier. Drivers will have the option to add the new ROUSH retractable aluminum bed cover. This cover is perfect for storing items in the truck’s bed as it permits opening or closing in seconds with a flip of a switch. Featuring a rigid, vinyl-over aluminum laminated construction, this hybrid cover offers everything other covers do not. Thanks to its premium retractable function, there are no snaps to manipulate, no roll or bundle to lash down or stow, no cross bars to negotiate, no fabric shrinkage to struggle with and, best of all, no worries about the security of cargo. There is no drilling required, which allows for reversible installation if needed. The cover is topped-off with a premium ROUSH badge. Underneath, customers can opt into our new cargo manager. The cargo manager keeps whatever you put in your truck's bed in place as you drive and is only available with our aluminum bed cover. 

We want to see ROUSH Raptor drivers using this truck the way it was meant to be and thanks to an industry-leading 3-year/36,000-mile warranty drivers can do so confidently knowing that we have their back.

To configure your new 2020 ROUSH Raptor, click here.

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Ryan Burklow
Ryan Burklow
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