SEMA

  • ROUSH Teams with Mobsteel on Lincoln Continental Build

    ROUSH Performance recently returned to Michigan from the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas, where it showcased many of its important partnerships through special SEMA builds. One of those builds was a collaboration with Mobsteel, and was featured in ROUSH's booth at Ford Out Front. Mobsteel’s 1968 Lincoln Continental is the ultimate expression of Detroit “Motor City” in its prime! Its menacing exterior appearance is backed up by a ton of attitude under the hood, thanks to the 727-horsepower ROUSH-supercharged... continue reading
  • ROUSH Celebrates Raptor’s Return with Special SEMA Build with RPG Off-Road

    After Ford’s reintroduction of the Raptor to its vehicle lineup, it was only a matter of time before ROUSH got its hands on it, and 2017 ROUSH Raptor production began almost immediately. Now, to celebrate the Raptor’s rebirth, ROUSH has teamed up with RPG Off-Road to produce a one-of-a-kind SEMA special, built to perform anywhere. The truck was on display all week in ROUSH’s booth at Ford Out Front. The idea behind the ROUSH/RPG Off-Road Raptor was the concept of a truck that could conquer the backwoods as well as... continue reading
  • ROUSH Unveils the 2018 ROUSH 729 Concept at SEMA

    ROUSH Performance is excited and pleased to introduce its 2017 SEMA concept build: The 2018 ROUSH 729. The ROUSH 729 is a custom-built one-of-a-kind ROUSH-supercharged wide-body Mustang, built to pay tribute to Ford’s historic 1970 Boss 429. It will be on display at Ford’s Main Stage for the entirety of the 2017 SEMA Show in Las Vegas, Nevada. Finished in the commemorative hue of Ford Grabber Green, of which only 95 Boss 429s were painted in 1970, the ROUSH 729 features ROUSH’s all-new 2018... continue reading
  • Ghosts of SEMAs Past

    The annual Specialty Equipment Market Association (SEMA) Show is quickly approaching. The show takes place in the first week of November (this year, it begins October 31st and ends November 3rd) in Las Vegas, Nevada, and features the latest and greatest vehicles and parts on the market. ROUSH always has a huge presence at the SEMA Show with a special vehicle build featured on Ford’s main stage, as well as a sizable display at “Ford Out Front”. Being that SEMA is... continue reading
  • Just Add Track: The 2017 Ford Focus RS by ROUSH Performance

    “The Focus RS is a very unique platform that lends itself to multiple directions in performance -- we’re excited to modify it into our vision of an ultimate track car with power, handling, and styling!” – Jack Roush Jr. Ford has built an incredible vehicle with the 2017 Focus RS. It features aggressive styling, niche-leading performance, and is a great value. In an effort to raise the bar, ROUSH Performance has transformed the RS by leveraging our rich racing heritage... continue reading

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